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The first Coke Times Square debuted in 1920 at 49th Street and Broadway with neon lighting being added in 1923. It flashed the words "Drink Coca-Cola, Delicious and Refreshing" and was the world's second-largest electric billboard at the time.
The 17,000-square-foot (1,600 m 2) sign ran diagonally up the western and eastern elevations of the building and contained 12 million LEDs, surpassing the nearby Nasdaq MarketSite sign as the largest LED sign in Times Square. [34] [175] The sign operated 20 hours a day and advertised Walgreens's products. [173]
Times Square's first environmentally friendly billboard powered by wind and solar energy was first lit on December 4, 2008. [112] The new 20 Times Square development hosts the largest LED signage in Times Square at 18,000 square feet. [113]
Having your face sprawled across 70-foot-tall billboards on buildings in Times Square might make you famous, but it's making landlords rich. Jamestown Properties, owner of the One Times Square ...
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The giant, iconic signs of New York City's Times Square have recently come under federal scrutiny. According to Polly Trottenberg, commissioner of the city's Department of Transportation, federal ...
Digital billboards abound in Times Square, Manhattan. A digital billboard shows varying imagery and text created with computer programs and software. Digital billboards can be designed to display running text, have several different displays from the same company, or provide several companies with a certain time slot during the day.
But by far his largest deal was in 2007 with Cîroc vodka, owned by the spirits giant Diageo. ... A billboard for Sean John clothing featuring Sean "P. Diddy" Combs is shown in Times Square ...