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Therefore, guerrilla marketing has the potential to be effective for small businesses, especially if they are competing against bigger companies. The message to consumers is often designed to be clear and concise. This type of marketing also works on the unconscious mind, [6] because purchasing decisions are often made by the unconscious mind ...
This is inexpensive advertising for a small business that results in a heightened awareness of the brand,” said Stephanie Cegielski, a vice president at retail-trade organization ICSC.
Street marketing is a subset of guerrilla marketing, which is about investing time, energy, and imagination into a business campaign. Guerrilla marketing is popular among large and small businesses alike, as it uses low-cost unconventional communications which can provide a higher impact for a given investment. [2]
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
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Guerrilla marketing is an advertising strategy which increases brand exposure through the use of unconventional campaigns which initiate social discussion and "buzz". This can often be achieved with lower budgets than conventional advertising methods, allowing small and medium-sized businesses the chance to compete against larger competitors.
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