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Theory: はた means 20. For example: 二十歳 はたち、二十人 はたとり、二十年 はたとせ。. ち (個)is a counter for the ひと、ふた、み counting system. Theory (folklore): The 旗乳 (はたち)folktale. During the Warring States period, a young soldier who turned 20 years old wore a banner (旗 はた）of his lords ...
I'm pretty sure there's no rule. Just like how company names in English can be in all-capitals (e.g. DKNY) or all small-letters (e.g. fcuk), I think it just has to do with how the company wants to present itself. On a related note, I was surprised that that Nissan(日産) and Hitachi(日立) were actually written in Kanji. –
Recent Posts - JLA FORUMS. Last Post. Admin Announcement. Thank You for 19 years! We want to thank everyone for their support over the past 19 years! JLA FORUMS went online Wednesday - November 17th, 2004 at 12:31pm EST.