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The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.
2. CRM Meaning: Customer Relationship Management 3. VPN Meaning: Virtual Private Network 4. SEO Meaning: Search Engine Optimisation 5. FTE Meaning: Full Time Equivalent 6. AWOL Meaning: Absent ...
Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...
Ke – Is used as an abbreviation for Cost of Equity (COE). Ke is the risk-adjusted, theoretical rate of return on a Company's invested excess capital obtained through external investment s. Among other things, the value of Ke and the Cost of Debt (COD) [ 6 ] enables management to arbitrate different forms of short and long term financing for ...
In 2006, Oracle purchased Siebel Systems, [6] [7] and later expanded its Siebel CRM software, and on-premises tool, with its SaaS product, Oracle CRM on Demand. [8] In 2012, the company acquired RightNow Technologies, [9] and Eloqua. [10] These acquisitions allowed Oracle to develop a suite of CX cloud-based software. [10]
Customer relationship management (CRM) systems help businesses manage relationships with potential and current customers and business partners across marketing, sales, and service. [15] Knowledge management system (KMS) helps organizations facilitate the collection, recording, organization, retrieval, and dissemination of knowledge. This may ...
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