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On January 10 of 1910, a determined teenager from Nebraska stepped off a train in bustling Kansas City, Missouri with little more than big dreams and two shoeboxes of picture postcards. From those visionary and humble beginnings, an iconic brand was born.
Rollie Hall joined his brother in business, and the company was named Hall Brothers. On Jan. 11, 1915, a fire destroyed their office and inventory. They took the only salvageable item – their safe – and set up shop again. With $17,000 in debt, they decided to press onward.
Joyce C. Hall, founder of Hallmark Cards, Inc., overcame poverty and a lack of a formal education to become the architect of an industry and live the American dream. Born Aug. 29, 1891, in tiny David City, Neb., Hall was the youngest son of George Nelson Hall and Nancy Dudley Houston Hall.
Building a Brand: 1930s – 50s. The burgeoning brand solidified its position in American history in 1944 with nine simple words. One of the most recognized slogans in advertising, “When You Care Enough to Send the Very Best,” was born from a three-by-five-inch notecard. Ed Goodman, a sales and marketing executive at Hallmark, jotted down ...
The family business began when J.C. Hall founded Hallmark in 1910. A teenage entrepreneur from Nebraska, an 18-year-old Hall dropped out of high school, crammed two shoeboxes full of postcards, and started his business in Kansas City, Mo.
Founded in 1910 by teenage entrepreneur J.C. Hall, and remaining a private company with family members on the board of directors today, Hallmark’s businesses employ more than 20,000 people worldwide.
Hallmark believes in translating caring and creativity into action. This is at the core of the company culture and what drives the company as an employer of choice.
Growing and Expanding: 1960s – 80s. Under the leadership of Donald J. Hall, son of J.C., who became president and CEO in 1966, Hallmark grew and expanded in many ways, introducing its quality products to global audiences.
Kansas City, Mo. (October 15, 2024) – Kansas City civic leader and philanthropist Donald J. Hall passed away October 13, 2024, at home surrounded by his loving family. He was 96. Born July 9, 1928 in Kansas City, Missouri, Don was the son of Hallmark founder J.C. Hall and his wife, Elizabeth.
Pictured at right, artists creating the latest designs for Hallmark in one of the company’s early design studios. J.C. Hall also was an innovator in marketing his cards. He was intrigued by the word “hallmark” used by goldsmiths as a mark of quality.