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An elevator pitch quickly summarises an idea, product or service during a short journey in an elevator. An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.
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The employee value proposition (EVP) is a part of employer branding, in that it is one of the ways companies attract the skills and employees they desire and keep them engaged. It is how companies market themselves to prospective talent, and also how they retain that talent in a competitive job market.
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The speech itself is popularly known as a pep talk. [2] Motivational speakers can deliver speeches at schools, colleges, places of worship, companies, corporations, government agencies, conferences, trade shows, summits, community organizations, and similar environments. [3] [4]
According to a report by Catalyst, companies that hire more of these type of workers tend to outperform their competitors.
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In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales.