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  2. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  3. Television advertisement - Wikipedia

    en.wikipedia.org/wiki/Television_advertisement

    Another type of advertisement shown increasingly, mostly for advertising TV shows on the same channel, is an ad overlay at the bottom of the TV screen, which blocks out some of the picture. "Banners", or "Logo Bugs", as they are called, are referred to by media companies as Secondary Events (2E).

  4. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    What you want is what you get, every day in every way. What you want is what you get at McDonald's today. What you want is what you get, every day in every way. What you want is what you get at McDonald's today. At McDonald's today. There was also a full version used in 25 years of The best of McDonald's on TV VHS which goes like this: [17]

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  6. Screenwriting - Wikipedia

    en.wikipedia.org/wiki/Screenwriting

    Though a spec script is usually a wholly original work, it can also be an adaptation. In television writing, a spec script is a sample teleplay written to demonstrate the writer's knowledge of a show and ability to imitate its style and conventions. It is submitted to the show's producers in hopes of being hired to write future episodes of the ...

  7. Nicole Kidman AMC Theatres commercial - Wikipedia

    en.wikipedia.org/wiki/Nicole_Kidman_AMC_Theatres...

    The ad, written by screenwriter Billy Ray, was intended to spur theater attendance following the COVID-19 pandemic by highlighting the "magic" of the movie theater experience. In the ad, Kidman enters and sits alone in an empty AMC theater while delivering a monologue describing in heightened language the pleasures of the moviegoing experience ...

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