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In business and commercial settings, strategic communication is communication aligned with the company's overall strategy to enhance its strategic positioning. [4] Strategic communication, sometimes known as public relations, is a conscious, planned, and ongoing effort made by organizations. The goal is to create a receptive environment for ...
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13] The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about ...
Regarding definition, psychological operations, public or civil affairs, information operations and public diplomacy are seemingly the least contested components of U.S. strategic communication. [3] With those components, the most important factor that separates strategic communication from other types of communication is the synchronization ...
This is also the case for how public affairs strategies are managed, such as media relations and stakeholder relations, as well as internal communications. [4] There is a long-standing history of colonialist attempts to circulate messages of conformity and perpetuating that organized government of the Global South is inferior.
The Excellence Theory explained that the value of public relations lies in organization-public relations. Good relationship with its strategic publics is helpful for an organization to develop and achieve goals desired by both the organization and its publics, reduce costs of negative publicity, and increase revenue by providing products and services needed by stakeholders. [2]
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
Organizational communication consists of specialists in public relations, public affairs, investor relations, environmental communications, corporate advertising, and employee communication. The responsibilities of corporate communication are: to promote the profile of the "company behind the brand" (corporate branding)
more on communication and less on administration.” [6] The 2010 report, entitled Assessing U.S. Public Diplomacy: A Notional Model, was a report based on work done at the direction of the U.S. Advisory Commission on Public Diplomacy by the Lyndon B. Johnson School of Public Affairs at The University of Texas at Austin. The report addressed ...