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When the reply to a complaint contains the phrase I am sorry you feel..., the reply is seldom an apology. I am sorry you feel... is an expression of self-justification. The subtext message it conveys is what I did is perfectly fine; your reaction is inappropriate. Responses that begin this way usually segue to attempts at amateur psychology ...
For example, “I’m sorry that you felt hurt by what I said at the party last night.” The kind of apology doesn’t work because there’s no accountability or ownership of the action. Instead ...
A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology, [1] [2] is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology. [3] It is common in politics and public relations. [3]
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The way the apology is given affects the outcome and the process of forgiveness. [4] For example, putting genuine emotion into an apology generally helps resolve disputes more quickly and helps rid negative emotions faster. When responding to a crisis, there are multiple implications and ethical standards organizations and groups might follow.
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At its best, an apology is an expression of sincere personal remorse for one's own actions, rather than a form of inflammatory rhetoric or empty emotional coercion. A non-apology apology, on the other hand, is seen as a way of qualifying, or even avoiding, a "real" apology, and may even be used as the opportunity for yet another veiled insult.
Maya Angelou quotes about motivation “Stepping onto a brand-new path is difficult, but not more difficult than remaining in a situation, which is not nurturing to the whole woman.”