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  2. Canonicalization - Wikipedia

    en.wikipedia.org/wiki/Canonicalization

    The first example contains extra spaces in the closing tag of the first node. The second example, which has been canonicalized, has had these spaces removed. Note that only the spaces within the tags are removed under W3C canonicalization, not those between tags. A full summary of canonicalization changes is listed below:

  3. Canonical link element - Wikipedia

    en.wikipedia.org/wiki/Canonical_link_element

    There are multiple factors Google evaluates when determining the canonical version of a page, including: The canonical tag you set up: This is the most direct way to suggest the preferred URL to search engines.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  5. Search engine indexing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_indexing

    Format analysis is the identification and handling of the formatting content embedded within documents which controls the way the document is rendered on a computer screen or interpreted by a software program. Format analysis is also referred to as structure analysis, format parsing, tag stripping, format stripping, text normalization, text ...

  6. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and truthful results.

  7. Canonical model - Wikipedia

    en.wikipedia.org/wiki/Canonical_model

    A canonical model is a design pattern used to communicate between different data formats. Essentially: create a data model which is a superset of all the others ("canonical"), and create a "translator" module or layer to/from which all existing modules exchange data with other modules.

  8. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  9. Canonical - Wikipedia

    en.wikipedia.org/wiki/Canonical

    Canonical model, a design pattern used to communicate between different data formats; Canonical name record (CNAME record), a type of Domain Name System record; Canonical S-expressions, a binary encoding form of a subset of general S-expression; Canonical XML, a normal form of XML, intended to allow relatively simple comparison of pairs of XML ...