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Microsoft acquired ScreenTonic on May 3, 2007, [7] AdECN on July 26, 2007, [8] and YaData on February 27, 2008, and merged their technologies into adCenter. [9] On February 23, 2009, the Publisher Leadership Council was created under the umbrella of Microsoft Advertising.
Jeffrey Terry Green (born March 15, 1977) is an American billionaire businessman, who co-founded AdECN, a demand-side advertising platform, which was acquired by Microsoft in 2007. Following two years at Microsoft , Green left to co-found buy-side digital advertising platform The Trade Desk , of which he is chairman and CEO.
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
AdECN Ad Exchange United States: 45,000,000 [149] 119 August 13, 2007: aQuantive: Digital marketing United States: 6,333,000,000 [150] 120 October 2, 2007: Jellyfish.com: Search engine United States — [151] 121 October 5, 2007: Parlano Enterprise messaging software United States — [152] 122 October 29, 2007: Global Care Solutions-Assets ...
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Adecco Group North America was founded in 1982 as Accustaff Incorporated in Jacksonville and changed its name to J, Inc. in 2002. With revenues of US$2.2 billion in 2008, the company had clients in over 200 office locations.
Publishers utilize these ad exchange environments, such as Right Media or AdECN, to efficiently sell display inventory that might otherwise go unsold through direct sales force operations. As a result, by January 2011 between 20–25% of all US ad spending was derived from long tail advertisers.
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