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La Senza was founded in Canada by Laurence Lewin and Irving Teitelbaum, who opened the company's first store in 1990. In October 2006, La Senza was purchased by L Brands of Columbus, Ohio for $710 million CAD in cash, a company which already owned Victoria's Secret.
Payless ShoeSource Canada — Shoe store; Kmart Canada — Canadian division of US-based parent; Canadian stores sold to Zellers; Knob Hill Farms — grocery store chain in Southern Ontario; Krazy Krazy; Les Ailes de la Mode — department store; Lowe's Canada — Hardware store, now RONA+; Lastman's Bad Boy — Furniture Store
The company grew rapidly in the 2000s, adding stores domestically, and by 2010, sales at PINK reached $1 billion. [2] On November 1, 2009, PINK established its first stand-alone store in Canada, [ 15 ] prior to the main Victoria's Secret brand opening its first Canadian store on August 12, 2010.
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The physical store locations were an important part of establishing the brand and remained concentrated in the United States from 1977 until the early 2000s. Victoria's Secret stores took over the lingerie market during the 1980s by using a fabricated sense of Britain, featuring this romantic styling and soft classical music.