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  2. The Fortune at the Bottom of the Pyramid - Wikipedia

    en.wikipedia.org/wiki/The_Fortune_at_the_Bottom...

    The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business. [1] [2] The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world.

  3. Poverty penalty - Wikipedia

    en.wikipedia.org/wiki/Poverty_penalty

    The poverty penalty describes the phenomenon that poor people tend to pay more to eat, buy, and borrow than the rich. The term became widely known through a 2005 book by C. K. Prahalad, The Fortune at the Bottom of the Pyramid.

  4. Bottom of the pyramid - Wikipedia

    en.wikipedia.org/wiki/Bottom_of_the_pyramid

    The wealth pyramid. As we move higher and higher up in wealth we find fewer and fewer people having that wealth and vice versa. The bottom of the pyramid, bottom of the wealth pyramid, bottom of the income pyramid or the base of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who ...

  5. Esagila - Wikipedia

    en.wikipedia.org/wiki/Esagila

    The Esagila complex, completed in its final form by Nebuchadnezzar II (604–562 BC) encasing earlier cores, was the center of Babylon. It comprised a large court (ca. 40×70 meters), containing a smaller court (ca. 25×40 meters), and finally the central shrine, consisting of an anteroom and the inner sanctum which contained the statues of ...

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  7. C. K. Prahalad - Wikipedia

    en.wikipedia.org/wiki/C._K._Prahalad

    The "Fortune at the Bottom of the Pyramid" is a book written by C.K. Prahalad, published in 2004. [29] The primary argument of this book is that there is an untapped market that can be found in the worlds poorest populations.

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  9. Belus (Babylonian) - Wikipedia

    en.wikipedia.org/wiki/Belus_(Babylonian)

    A little later Eusebius (9.41) cites Abydenus' Concerning the Assyrians for the information that the site of Babylon: [1]... was originally water, and called a sea. But Belus put an end to this, and assigned a district to each, and surrounded Babylon with a wall; and at the appointed time he disappeared.