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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce's revenue continued to increase from 2000 to 2003, with 2003's revenue skyrocketing from $5.4 million in the fiscal year 2001 to over $100 million by December 2003. [10] In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. [11]

  4. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Profit margin is calculated with selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit, whereas "profit percentage" or "markup" is the percentage of cost price that one gets as profit on top of cost price.

  5. Salesforce forecasts Q2 revenue, profit below estimates on ...

    www.aol.com/news/salesforce-forecasts-q2-revenue...

    However, Salesforce's first-quarter adjusted earnings per share jumped 44% to $2.44, higher than analysts' estimate of $2.38. Salesforce forecasts Q2 revenue, profit below estimates on soft cloud ...

  6. salesforce.com's Revenue Run Rate Surpasses $12 Billion - AOL

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  7. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    The numerator represents the average monthly profit per customer, and dividing by the churn rate sums the geometric series representing the chance the customer will still be around in future months. [citation needed] For example: $100 avg monthly spend * 25% margin ÷ 5% monthly churn = $500 LTV A retention example

  8. Marc Benioff says Big Tech's 'excessive' AI spending is a ...

    www.aol.com/marc-benioff-says-big-techs...

    Salesforce CEO Benioff's plan? "I'm going to take advantage of their spending to make my products better," he said.

  9. Customer profitability - Wikipedia

    en.wikipedia.org/wiki/Customer_profitability

    A common phrase within a company is something like: "We had a good year, and the business units delivered $400,000 in profits." When customers are considered, it is often using an average such as "We made a profit of $2.50 a customer."

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