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2. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer Journey Maps are good storytelling conduits – they communicate to the brand the journey, along with the emotional quotient, that the customer experiences at every stage of the buyer journey. [62] Customer journey maps take into account people's mental models (how things should behave), the flow of interactions, and possible touchpoints.

3. Touchpoint - Wikipedia

   en.wikipedia.org/wiki/Touchpoint

   The customer journey/experience is the full involvement that a customer has with a particular brand, starting at the first connection between customer and service, and ending with the purchasing of a product or service and the advocacy of said product or service to others (Richardson, 2010).

4. User journey - Wikipedia

   en.wikipedia.org/wiki/User_journey

   The Customer Journey is particularly interesting in online marketing or digital channels, as here the behavior of the consumers can be precisely mapped with the help of tracking technologies. The technology of customer journey analysis provides the concrete benefit of uncovering all contact points created by advertising.

5. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Analytical CRM systems use techniques such as data mining, correlation, and pattern recognition to analyze customer data. These analytics help improve customer service by finding small problems which can be solved, perhaps by marketing to different parts of a consumer audience differently. [20] For example, through the analysis of a customer ...

6. Service blueprint - Wikipedia

   en.wikipedia.org/wiki/Service_blueprint

   Customer participation is the degree of effort and involvement, both mental and physical, required to produce and deliver the service. [22] Examples of services high in customer participation include do-it-yourself car washes, salad bars and buffets, and distance (off-campus) education services.

7. Decathlon doesn’t do shoe boxes or big adverts. Yet the ...

   www.aol.com/finance/decathlon-doesn-t-shoe-boxes...

   The layout “will promote efficient browsing, easy comparison, and a memorable shopping experience, creating a positive and enjoyable journey,” the company said. It remains to be seen how the ...