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The rise of content marketing has also accelerated the growth of online platforms, such as YouTube, Yelp, LinkedIn, Tumblr, Pinterest, and more. For example: YouTube, a subsidiary of Google, is an online video platform driving (and benefiting from) the surge to content marketing. [22]
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A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.
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For example, an aspiring artist might give out business cards with their personal web page, and invite people to visit their page and see their artwork, "like" their page or sign their guestbook. A personal web page gives the owner generally more control on presence in search results and how they wish to be viewed online.
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