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The ident package was retained following the corporate rebrand of the BBC on 20 October 2021 with the 2021 BBC logo being placed at the top of the screen while "TWO" remains at the bottom, with the font changed to BBC Reith Sans. Illuminating was the first ident to feature the updated branding at 6:30am.
English: BBC Two logo used since the 2021-2022 rebrand (a.k.a. 'Chameleon'). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#10a88d). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#10a88d).
The idents were developed by BBC Creative in collaboration with photographer Martin Parr. The ident package was initially retained following the corporate rebrand of the BBC on 20 October 2021, with the 2021 BBC logo being placed at the top of the screen, while "ONE" remained at the bottom, with the font being changed to BBC Reith Sans.
The BBC Two 1991–2001 idents were broadcast from 16 February 1991 until 19 November 2001, and again from 9 July 2014 until 26 September 2018, on BBC Two in the United Kingdom. The idents , which consisted of a sans-serif '2' in Gill Sans , accompanied by the colour viridian , [ 1 ] were created by branding agency Lambie-Nairn [ 2 ] (and later ...
In 2017, the BBC began to phase out Gill Sans in favour of a proprietary corporate font family, "Reith" (named after its first general manager John Reith), which was designed to be more legible on mobile devices, and did not require licensing for continued use. [147] The font was adopted by the BBC's corporate logo in 2021. [148]
The Reith version of the BBC logo, in use since 20 October 2021 In 2021, the BBC began to phase in the first modification to its corporate logo in 24 years. Whilst still featuring the same basic form of its predecessor, the blocks were given more space between them and slightly smaller lettering, and the typeface was changed from Gill Sans to ...
The ident package was initially retained following the corporate rebrand of the BBC on 20 October 2021, with the 2021 BBC logo being placed at the top of the screen, while "ONE" was moved to the bottom, with the font being changed to BBC Reith Sans.
In typography, a font superfamily or typeface superfamily is a font family containing fonts that fall into multiple classifications. [ 1 ] The norm in a superfamily is to start from an identical character shape; class-specific features such as serifs are added to that shape.