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High-end fitness chain Equinox is launching one of the most expensive gym memberships in the world — a $40,000-per-year program aimed at improving overall health and longevity.
Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...
Equinox has debuted a “GLP-1 protocol,” a personal training program for members on these drugs, to preserve muscle mass. The company said it launched the program in response to questions from ...
SoulCycle Inc. is a fitness company owned by Equinox Group which offers indoor cycling and spinning workout classes. It was founded in 2006, and has operations in the United States and the United Kingdom. [2] In early 2020, before the COVID-19 pandemic, it operated 99 studios. [1] The company is headquartered in the West Village in Manhattan ...
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In 2008, Equinox brought Pure Yoga to the United States from Hong Kong. In 2011, Equinox launched Blink, a separate fitness company, and acquired SoulCycle. [6] [7] In July 2019, Equinox launched Equinox Hotels in Hudson Yards, Manhattan. [8] In January 2023, Equinox banned gym memberships submitted on New Year's Day, to both praise and criticism.