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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co ...
Australian Council on Healthcare Standards International (ACHSI) [7] Australian General Practice Accreditation Limited (AGPAL) [8] Australian Commission on Safety and Quality in Health Care (ACSQHC) [9] uses standards developed by the National Safety and Quality Health Service Standards (NSQHS Standards) [10]
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The Council for Health Service Accreditation of Southern Africa (COHSASA) is the only internationally accredited quality improvement and accreditation body for healthcare facilities in Africa. The IASIOS - International Accreditation System in Interventional Oncology Services. It is the world's only Interventional Oncology (IO) accreditation ...
Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". [1]
Narayana Health (formerly known as Narayana Hrudyalaya) is an Indian for-profit private hospital network headquartered in Bangalore. [5] It was founded by Dr. Devi Shetty in the year 2000. [ 6 ] [ 7 ] [ 8 ]
Equinox Holdings, Inc. is an American luxury fitness company and health club headquartered in New York City, New York.The company operates more than 300 club facilities in major cities in the United States, as well as in London, Toronto, and Vancouver in Canada.
Sachin Tendulkar was the brand ambassador of Aster Pharmacy and CSR activities. [14] [15] [16] In October 2015, Aster DM Healthcare raised its ownership stake to 97% in Saudi's Sanad Hospital. [17] [18] In August 2016, the company took over Kavery Medical Institute, Bangaluru, upgraded and renamed it as Aster CMI Hospital, Bangaluru.