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An It bag is a high-priced designer handbag that has become a popular best-seller. The phenomenon arose in the fashion industry and was named in the 1990s and 2000s. Examples of handbag brands that have been considered "It bags" are Chanel, Hermès and Fendi.
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Kipling is a brand selling handbags, backpacks, totes, luggage and other accessories. It was founded in 1987 in Antwerp, Belgium. Kipling has been a part of VF Corporation since 2004. Today, Kipling has 250 employees across its corporate offices in Antwerp, New Jersey, São Paulo, and Hong Kong.
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The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]