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FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
FUBU. Hip-hop culture at large were devotees of Fubu—a.k.a., For Us, By Us. Founded by Daymond John (Shark Tank fans know what’s up) in 1992, the label set out to bolster the awareness of ...
John was born February 23, 1969, in Brooklyn, New York City, [2] but grew up in the Hollis neighborhood of Queens and attended Catholic school for seven years. [3] [4] He began working at the age of 10, when his parents divorced; one early job entailed handing out flyers for $2 ($8.38 in 2023) [5] an hour.
Southpole succeeded by providing styles similar to those of other popular urban labels such as FUBU, but at a much lower cost. In 1996, Kenny founded his own business, Against All Odds, a chain of mall-based retail stores focusing on urban street fashion.
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The Fortune Teller turned out to be a man who has amassed a great fortune, FUBU founder and Shark Tank investor Daymond John — who, in another surprisingly sentimental moment, confessed that The ...
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