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  2. Demographic engineering - Wikipedia

    en.wikipedia.org/wiki/Demographic_engineering

    The aim of demographic engineering does not have to be ethnic homogeneity. Before the rise of nation states demographic engineering was used to secure the newly conquered territories of empires, or to increase population levels in sparsely populated areas, often having strategic importance for imperial trade routes and increasing the political and economic power of a privileged ethnic group.

  3. International Business Communication Standards - Wikipedia

    en.wikipedia.org/wiki/International_Business...

    The International Business Communication Standards (IBCS) are practical proposals for designing business communication, available for free use under a Creative Commons license (CC BY-SA). IBCS are used to optimize reports, presentations, and dashboards in terms of their conceptual design, visual perception, and semantic notation.

  4. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.

  5. Demographic profile - Wikipedia

    en.wikipedia.org/wiki/Demographic_profile

    A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.

  6. Industrial market segmentation - Wikipedia

    en.wikipedia.org/wiki/Industrial_market_segmentation

    Industrial power systems are best “sold” to engineering executive than purchasing managers; industrial coatings are sold almost exclusively to engineers; matrix and raw materials are sold normally to purchasing managers or even via web auctions. The above criteria can be highly beneficial depending on the type of business.

  7. Demographic targeting - Wikipedia

    en.wikipedia.org/wiki/Demographic_targeting

    Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.

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  9. Persona (user experience) - Wikipedia

    en.wikipedia.org/wiki/Persona_(user_experience)

    Pruitt and Adlin argue personas are easy to communicate to engineering teams and thus allow engineers, developers, and others to absorb customer data in a palatable format. They present several examples of personas used for purposes of communication in various development projects. [11] Personas also help prevent some common design pitfalls.