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The Love Ride was founded by Oliver Shokouh, the owner of a Harley-Davidson dealership in Glendale, California. Comedian and motorcycle buff Jay Leno served as Grand Marshal every year since 1985. Other celebrity participants have included Lorenzo Lamas and Larry Hagman, Robert Patrick, and musicians Lynyrd Skynyrd. The original ride in 1984 ...
In 2021, Harley-Davidson launched the Sportster S model, with a 121 hp engine and 228 Kg ready-to-ride weight. [152] The Sportster S was one of the first Harleys to come with cornering-ABS and lean-sensitive traction control. [153] The Sportster S is also the first model under the Sportster nameplate since 1957 to receive a completely new engine.
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. [4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. [5]
Harley-Davidson CVO ("Custom Vehicle Operations") for motorcycles are a family of models created by Harley-Davidson for the factory custom market. For every model year since the program's inception in 1999, Harley-Davidson has chosen a small selection of its mass-produced motorcycle models and created limited-edition customizations of those platforms with larger-displacement engines, costlier ...
Harley-Davidson said it is "saddened by the negativity on social media," but added it is dropping some DEI goals.
Harley-Davidson acquired 49 percent of Buell in 1993, and Buell became a wholly owned subsidiary of Harley-Davidson by 2003. [2] On November 17, 2006, Buell announced that it had produced and shipped its 100,000th motorcycle. [3] On October 15, 2009, Harley-Davidson announced the discontinuation of the Buell product line as part of its strategy ...
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