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Tu is a British home brand fashion label from the supermarket Sainsbury's. It is the United Kingdom's third largest online clothing retailer and the United Kingdom's sixth largest clothing retailer by volume. [1] [2] Tu sells a wide range of clothing for men, women and children, with 3,000 lines sold through 400 Sainsbury's supermarkets. [3]
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
The Match & More card, introduced in 2014, price matched the chain's customers' comparable grocery shopping in store and online with Aldi, Lidl, Tesco, Sainsbury's and Asda. If a customer spent £15 or more and could have paid less for their comparable groceries, Morrisons automatically gave them the difference in points on their card at the ...
Approached by UK supermarket chain Asda to create a new range of clothing, in the 1990s Davies produced his second household-name brand, George at Asda. [18] Davies was positive about the approach, the shift of consumer spending moved from high street to out of town accessible development. [ 19 ]
Founded as a men's clothing manufacturer in 1985, the business was purchased by Inditex Group in 1991, who expanded the range to women's clothing in 1992. The first UK Shop was opened on Regent Street, London in 2003. [48] Matalan
A petrol station convenience store format launched by EG Group in October 2020, soon after the Issa brothers' takeover of Asda. The first store opened at the Primley service station in Walsall [90] with 150 outlets trading by April 2023. [91] The Asda On the Move format is designed to gain more market share by entering the convenience market. [90]