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Fiverr is an Israeli multinational online marketplace for freelance services. [2] Fiverr's connects freelancers to people or businesses looking for services. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded, though many sellers now charge more.
Providers (gig workers) engaged by the on-demand company provide the requested service and are compensated for the jobs. [1] [2] In 2019, Queensland University of Technology published a report stating 7% of Australians participate in the gig economy. [3] 10% of the American workforce participated in the gig economy in 2018. [4]
The term freelancer is commonly attributed to Sir Walter Scott (1771–1832) in Ivanhoe (1820) to describe a "medieval mercenary warrior" or "free-lance" (indicating that the lance is not sworn to any lord's services, not that the lance is available free of charge). [42]
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In 2010, Kaufman founded Fiverr, an Israeli multinational online marketplace for freelance services. [3] [4] Fiverr provides a two-sided market for people to buy and sell a variety of digital services typically offered by freelance contractors. [5] The company went public on the New York Stock Exchange in 2019. [6]
Gig work has witnessed a similar gendered division that exist within traditional work. The platform economy has particularly attracted female service providers due to the flexibility it offers. For example, 80% of women on DoorDash said that flexibility is the main reason they pursue gig work. [31]
The gig economy is composed of corporate entities, workers and consumers. [2] The Internal Revenue Service defines the gig economy as "activity where people earn income providing on-demand work, services or goods", noting that the activity is often facilitated through a digital platform such as a mobile app or website and earnings may be in the form of "cash, property, goods, or virtual ...
Upwork Global Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California. [2] The company was formed in 2013 as Elance-oDesk after the merger of Elance Inc. and oDesk Corp.