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2. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

3. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

4. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Websites also generate valuable user data that can be monetized through various methods. Data generated by websites about their users can range from being demographics to in-market data (e.g. in-market for a car). [7] This data can be sold through behavioral data exchanges and used by advertisers to target their online media campaigns.

5. Lead validation - Wikipedia

   en.wikipedia.org/wiki/Lead_validation

   Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

6. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   Lead Generation Funnel: Aimed at capturing the contact information of potential customers and converting them into qualified leads, this funnel often employs incentives like free e-books or webinars. Follow-up typically involves targeted communication aimed at building relationships and advancing prospects through the funnel.

7. The Crystal Ball: Envisioning how AI will shape our world in 2025

   www.aol.com/finance/crystal-ball-envisioning-ai...

   SaaS startups focusing on AI integrity, security, governance, privacy, and transparency will generate significant interest in 2025, and attract capital as governments and policymakers introduce ...