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The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of ASUAG and SSIH , moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.
Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
Tissot watches are classified by the Swatch Group as "mid-range market" products. [ 9 ] Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber.
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Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. [1] Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as Louis Brandt et Fils [2] until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. [3] [4] [5] In 1984, the company officially changed its name to Omega SA [6] and opened its museum in Biel/Bienne ...
A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide, [8] including New York, London, Paris, Tokyo, and Zurich. The ...