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A tiny Philip Morris product called Zyn has been making big headlines, sparking debate about whether new nicotine-based alternatives intended for adults may be catching on with underage teens and ...
By the end of 2018, Zyn pouches were available in about 13,500 stores in the United States [7] and by the end of 2020, they were available in about 100,000 US stores. [8] Zyn pouches have also been distributed in other countries such as the UK, [9] Switzerland, [10] South Africa and Pakistan. [11] [12]
Zyn isn't the only nicotine pouch product available — On! and Rogue are also popular. However, it currently makes up more than 67% of the market. 🛎️ Why it matters
The Food and Drug Administration (FDA) authorized 10 Zyn flavors in two different nicotine strengths, including cinnamon, coffee, citrus, menthol and peppermint. This is the first…
The nicotine content among nicotine pouch brands typically varies from 1 mg/pouch to 10 mg/pouch [39] although some have much more. Nicotine pouches usually have a longer shelf-life than traditional snus. [40] Since 2021, sales of nicotine pouches have grown exponentially with Zyn as the global leader. [41]
The cost of synthetic nicotine has decreased as the market for the product increased. In March 2022, the U.S. Congress passed a law (the Consolidated Appropriations Act, 2022 ) that expanded FDA's tobacco regulatory authority to include tobacco products containing nicotine from any source, thereby including products made with synthetic nicotine.