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K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. [1]
Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006. [1] [2] Ridestore AB is a privately held company based in Gothenburg, Sweden which serves Europe and North America under three brand names.
Born in Munich, Germany, Mittermüller currently trains in the United States. She competes on the Swatch TTR World Snowboard Tour. She has sponsorship deals with Ride Snowboards, Oakley, Vans and Planet Sports.
For example, snowboard boot company Vans purchased the Switch step-in company, while Device step-in company was purchased by Ride Snowboards. Although initially refusing to expose themselves to the risk and expense associated with bringing a step-in system to market, Burton chose to focus primarily on improvements to existing strap-in technology.
The Freeride World Tour was founded in 1996 as the Verbier Extreme, and was a snowboard only contest until 2004. The first event series under the Freeride World Tour name took place in 2008. For the 2013 season, the Freeride World Tour merged with the Freeskiing World Tour and The North Face Masters of Snowboarding, combining all three tours ...
Some freeride snowboards have a swallow tail shape to allow the back to sink into the snow, and others have pintails which help you transfer faster from edge to edge in deep snow. Overall a freeride snowboards are usually stiffer tip to tail and edge to edge than freestyle board to ensure a more precise and stable ride.