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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known ...

3. Media planning - Wikipedia

   en.wikipedia.org/wiki/Media_planning

   Online Advertising Competitive Intelligence Tools - MOAT, Adbeat, Whatrunswhere, Keywordspy [7] Demand-side Platforms - Doubleclick Bid Manager , Turn, AppNexus , Adobe Media Optimizer Offline Advertising Research Tools - Nielsen Media Research for TV Audience Measurement GRPs , Nielsen Audio for Radio Measurement (previously known as Arbitron ...

4. Revive Adserver - Wikipedia

   en.wikipedia.org/wiki/Revive_Adserver

   The software enables web site administrators to rotate banners from both in-house advertisement campaigns as well as from paid or third-party sources, such as Google's AdSense. Revive Adserver provides standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser ...

5. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. Popular Products Account

6. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

7. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.