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Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...
Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Nike Air Force 1 - Low-Top Nike Air Force 1 - High-Top Nike Air Force 1 - upper side and under side. Nike Air Force is a range of athletic shoes made by Nike. It was created by designer Bruce Kilgore [1] and was the first basketball shoe to use Nike's "Air" technology. [2] The shoe is offered in low-, mid- and high-top styles.
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
Nike is considered to be the world's leading performance running shoe brand since the release of the Vaporfly. Looking at the fastest marathon times ever (at the time of writing) Nike-sponsored athletes using Vaporfly shoes have the top five spots while the number of major marathon winners sponsored by Adidas has halved, according to a Wall ...