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Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc.
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929.Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.
Brand extensions, which are the expansion of a company towards products it did not sell previously, are allowed and somewhat common. The main difference between this practice and surrogate advertising is that surrogate advertising does not want to sell the supposed new product and it actually wants to promote a product whose advertising is ...
The historiography of India refers to the studies, sources, critical methods and interpretations used by scholars to develop a history of India. In recent decades there have been four main schools of historiography in how historians study India: Cambridge, Nationalist, Marxist, and subaltern.
Indian cultural influence (Greater India) Timeline of Indian history. Chandragupta Maurya overthrew the Nanda Empire and established the first great empire in ancient India, the Maurya Empire. India's Mauryan king Ashoka is widely recognised for his historical acceptance of Buddhism and his attempts to spread nonviolence and peace across
As of 2019 Hindustan Unilever's portfolio had more than 50 product brands in 14 categories. The company has 21,000 employees and recorded sales of ₹346.19 billion in FY2017–18. [3] In December 2018 HUL announced its acquisition of GlaxoSmithKline India's consumer business for US$3.8 billion in an all-equity merger deal with a 1:4.39 ratio.
Trent Limited (portmanteau of Tata Retail Enterprise) is an Indian retail company, which is part of the Tata Group and based in Mumbai.Started in 1998, Trent owns and operates fashion and lifestyle retail formats such as Westside, Zudio and Utsa.