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One reviewer purchased one after seeing this product advertised on TV: "I ordered this after seeing the infomercial because it just made sense. The BetterBrella is exactly that BETTER!! The ...
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"As seen on TV" is a generic phrase for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen on TV advertisements, known as infomercials , are usually 30-minute shows or two-minute spots during commercial breaks.
Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, and Pocket Hose. The PedEgg foot file, launched in 2007, has sold over 45 million units as of 2013.
The trade name Showcase, As Seen on TV Showcase, TV Showcase, "The Best of As Seen on TV and more!" and its variants are trademarked in Canada. [7] Trademarks include: Showcase The Best of As Seen on TV and more [8] The best of as-seen-on-TV and more! [9] TV Showcase Products and Demonstration Stores [10] As Seen on TV Showcase [11]
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