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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Costa bought the entire company in 2002 and ended up selling Royal Robbins Clothing back to Robbins in 2003, but kept the 5.11 brand and spun off a whole new company called 511 Inc. or 5.11 Tactical. Partnering with the FBI , Dan Costa and his co-partner Francisco Morales began creating additional tactical apparel and improving on the existing ...
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Jeans: type of trousers originated from the city of Genoa, Italy (hence probably the name) and possibly Nîmes, France. Modern Jeans have been invented by Jacob Davis and Levi Strauss in 1873. [129] [130] Jumping position in horsemanship: developed by Federico Caprilli.
Blue jeans were popularized as work clothes in the 1850s by merchant Levi Strauss, a German-Jewish immigrant in San Francisco, and adopted by many American teenagers a century later. They are worn in every state by people of all ages and social classes.
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