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  2. Stimulus–response model - Wikipedia

    en.wikipedia.org/wiki/Stimulusresponse_model

    The stimulusresponse model is a conceptual framework in psychology that describes how individuals react to external stimuli.According to this model, an external stimulus triggers a reaction in an organism, often without the need for conscious thought.

  3. Stimulus (psychology) - Wikipedia

    en.wikipedia.org/wiki/Stimulus_(psychology)

    The stimulusresponse model emphasizes the relation between stimulus and behavior rather than an animal's internal processes (i.e., in the nervous system). [2] In experimental psychology, a stimulus is the event or object to which a response is measured. Thus, not everything that is presented to participants qualifies as stimulus.

  4. Mental chronometry - Wikipedia

    en.wikipedia.org/wiki/Mental_chronometry

    The use of mental chronometry in psychological research is far ranging, encompassing nomothetic models of information processing in the human auditory and visual systems, as well as differential psychology topics such as the role of individual differences in RT in human cognitive ability, aging, and a variety of clinical and psychiatric ...

  5. Human contingency learning - Wikipedia

    en.wikipedia.org/wiki/Human_Contingency_Learning

    However, human contingency learning has been recognised as a cognitive process and may be considered an addition to classical conditioning. [1] Human contingency learning also has its theoretical roots entrenched in classical conditioning, which focuses on the statistical correlations between two stimuli instead of a stimulus and response. [3]

  6. Experimental analysis of behavior - Wikipedia

    en.wikipedia.org/wiki/Experimental_analysis_of...

    Discriminative stimulus (S D) is a cue or stimulus context that sets the occasion for a response. For example, food on a plate sets the occasion for eating. Behavior is a response (R), typically controlled by past consequences and also typically controlled by the presence of a discriminative stimulus. It operates on the environment, that is, it ...

  7. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). In other words, the AIDA model is an applied stimulus-response model. A number of hierarchical models can be found in the literature including Lavidge's hierarchy of effects, DAGMAR and

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  9. Experiment - Wikipedia

    en.wikipedia.org/wiki/Experiment

    In human experiments, researchers may give a subject (person) a stimulus that the subject responds to. The goal of the experiment is to measure the response to the stimulus by a test method. In the design of experiments, two or more "treatments" are applied to estimate the difference between the mean responses for the treatments. For example ...