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Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. [1]
Auto Trader was founded by John Madejski, [2] [3] Paul Gibbons and Peter Taylor as Thames Valley Trader in 1977. [4] It was rebranded Auto Trader in 1988. The first title was followed by the publication of a second one, Southern Auto Trader. [5] The company launched a website, Autotrader.co.uk, in 1996, giving people the ability to buy or sell ...
The Dog & Lemon Guide, a car buyer's guide originally based in New Zealand, since 2010 online only; Motor, founded in Australia in 1954 as Modern Motor, renamed Motor in 1992; NZ Classic Car, first issued in 1990; NZ Hot Rod Magazine, first issued in 1967 [2] NZ Performance Car, first published in 1996; NZV8 magazine, launched in 2005
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[12] [13] Apax Partners previously purchased a 49.9% stake in U.K.-based Trader Media Group in 2007, [14] and acquired the remaining 50.1% in 2014. [15] In June 2012, Trader Corporation stopped publishing the AutoTrader magazine and several of its other magazines and pushed a move towards online car advertising. [16]
The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft. [16] For both new and used automobiles, Kelley Blue Book provides a fair market range and fair purchase price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.