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Southridge Mall is an open-air shopping center on the south side of Des Moines, Iowa, United States. It attracts roughly 300 visitors per year, with a primary trade area consisting of most of the city of Des Moines and areas to its south and east. [3] The mall's anchor stores are Target, Marshalls, Shoe Carnival, and Ross Dress for Less.
Locally-based Midwest grocer chain Hy-Vee acquired the naming rights in a 20-year deal finalized in 2001. [1] While still incomplete, Hy-Vee Hall hosted its first event, the Autumn Festival, from October 21 through October 23, 2004. It was formally dedicated on December 15, 2004, [2] while the Iowa Hall of Pride opened to the public on February ...
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EMC Expo Center (formerly named Hy-Vee Hall, which the Hy-Vee supermarket chain (based in West Des Moines) owned the naming rights to), is the Iowa Events Center's new exhibition hall. It features 100,000 square feet (9,000 m 2 ) of space for trade shows, conventions, and other major events.
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Genesis Health Club has big plans for the remaining space in the old Sears building.
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The road was renamed Beaver Avenue in 1903 and was later improved in 1917 with brick paving. The entire northwest section of Des Moines was commonly known as "Urbandale" until 1917, when the name was formally adopted by an adjacent suburban village. Soon afterwards, city residents from the area met and selected "Beaverdale" as the name to ...