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A TCL Roku TV. Roku announced its first branded smart TV and it was released in late 2014. These TVs are manufactured by companies like TCL, LG, Westinghouse and Hisense, and use the Roku user interface as the "brain" of the TV. Roku TVs are updated just like the streaming devices. [77]
The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025. [4] [5] [6] The Roku OS works as a streaming platform that hosts both "free" and paid streaming channels through its graphical user interface. [7] [8] It has been reported to be easy to use and powerful.
In August 2014, TCL partnered with Roku for use as TCL's primary smart TV platform. [23] TCL Corporation and Tonly Electronics was implicated in bribing a government official in Guangdong province in exchange for government subsidies. [24] In October 2014, TCL acquired the Palm brand from HP for use on smartphones. [25] [26]
TCL 32-inch 3-Series 720p Roku Smart TV, $150 (was $230),amazon.com Insignia 43-inch Class F30 Series 4K Smart Fire TV, $190 (was $300), amazon.com Headphones and earbuds
These TVs are manufactured by companies other than Roku, and use the Roku user interface as the "brain" of the TV. Roku TVs are updated in the same way as Roku's streaming devices, though on a slightly modified schedule due to the extra features and picture/audio adjustment options the Roku TV menu interface must support. [91]
Xumo: Watch other streaming services. I had been using SmartTV (and before that, Amazon Fire Stick; and before that, Roku) to watch streaming services, but with Xumo, you won’t need those.