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Zuru (stylized as ZURU) is a Hong Kong–based toy, disruptive, and a FMCG company that manufactures multiple brands of toys and consumer goods products.As of 2024, the company operates four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
In August 2014, Moose Toys built brand awareness with their Shopkins short cartoon videos on their YouTube channel Shopkins World (now known as MooseTube Squad to promote other toys by Moose), [4] but it was the YouTube videos of consumers unwrapping and playing with the toys that helped bring the line to mainstream prominence.
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In 1985, Moose Toys was founded by Brian Hamersfeld. [1] In 2001, Moose was acquired by Chief Executives Manny Stul, Jacqui Tobias, and Paul Solomon. [citation needed] In 2011, Paul Solomon began an effort to distribute Moose Toys products directly into US retail, ending its distributor license with Canadian toy company Spin Master. [2]
Little Live "Gotta Go" Pets is a sub-brand manufactured by the Australian toy brand Moose Toys under its "Little Live" smart toy branding. The sub-brand is known for its highly interactive, technologically developed toys of plush animals, some of which use the toilet or engage in toilet humor, reportedly to get child buyers interested in potty training.