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The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy, who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning. [17] Phillip Kotler popularised this approach and helped spread the 4 Ps model.
The 4 Ps Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which has been one of the top textbooks in university marketing courses since its publication.
Faster availability of data is a competitive issue for most organizations. For example, businesses that have higher operational/credit risk (involving for example credit cards or wealth management) may want weekly or even daily availability of KPI analysis, facilitated by appropriate IT systems and tools.
An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. KYC – "Know Your Customer" refers to due diligence activities that financial institutions and other regulated companies must perform to ascertain relevant information.
The report is not meant to be a replacement for traditional financial or operational reports but a succinct summary that captures the information most relevant to those reading it. It is the method by which this 'most relevant' information is determined (i.e., the design processes used to select the content) that most differentiates the various ...
Position: An analysis on the marketing strategy and the marketing mix. Performance: An analysis on how effective the business is achieving their stated mission and goals. Product line: An analysis on the products manufactured by the business and how successful it is in the market. [6]
Image source: The Motley Fool. Confluent (NASDAQ: CFLT) Q4 2024 Earnings Call Feb 11, 2025, 4:30 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...
Annual report, yearly report on a company's activities Financial reporting , formal record of the financial activities and position of a business, person, or other entity Pages displaying short descriptions of redirect targets