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The GS1 Databar Coupon code has been in use in retail industry since the mid-1980s. At first, it was a UPC with system ID 5. Since UPCs cannot hold more than 12 digits, it required another barcode to hold additional information like offer code, expiration date and household ID numbers.
The information given in the rebate form, such as name, address, method of payment, can be used for data mining studies of consumer behavior. [9] The information can be used as evidence of a pre-existing business relationship for marketing purposes, such as do not call lists. Customers tend to notice price increases and react negatively.
Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
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There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer. Some discounts and allowances are forms of sales promotion.
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