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“Vote or Die”, a campaign started by the Citizen Change organization, is another example of a politically charged educational advertisement. This campaign, headed by celebrity Sean Combs was directed at America’s youth during the Elections in 2004. This campaign was criticized its violent and over the top approach to voter apathy.
Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
I am an American (2001–present) a campaign launched in wake of the September 11, 2001 terrorist attacks emphasizing the diversity of America. The ad features people of many ethnicities looking in the camera and simply saying "I am an American". A slightly updated version of the ad was shown in 2011, during the 10th anniversary of the attacks.
Issue advocacy ads (also known as interest advocacy ads or issue only ads) are communications intended to bring awareness to a certain problem.Groups that sponsor this form of communication are known by several names including: interest advocacy group, issue advocacy group, issue only group, or special interest group.
Australia has five advertising campaign principles. First, campaigns should be relevant to government responsibilities. Secondly, campaign materials in advertising should be presented in an objective, fair and accessible manner and be designed to meet the objectives of the campaign. Facts presented should be accurate and verifiable.
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