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This page was last edited on 14 February 2021, at 08:39 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, household goods, and various related services.
[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
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IKEA also sells similar products with the same FRAKTA name such as a smaller 10-gallon bag which can also hold up to 55 lbs [5] and a cooler bag designed for keeping food cold. [6] IKEA Singapore has introduced a padded version of its iconic Frakta carrier bag, called Resten, which doubles as a pillow for convenience while traveling. This multi ...