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However, NAD received reports about continued noncompliance concerning the “#1 in Customer Satisfaction” claim and engaged with Home Chef to ensure full compliance with the decision. As Home Chef declined to make the required changes, NAD has referred the matter to the FTC for review and potential enforcement action.
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Eagle Family Foods and Nestlé are competitors in the evaporated and sweetened condensed milk market. Eagle Family Foods informed NAD that it permanently discontinued the challenged “America’s Most Trusted” claim.
The Children’s Advertising Review Unit is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertising and privacy practices to children under the age of 13 in all media.
BBB National Programs, an independent non-profit organization that oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, including outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more.
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
When it comes to product reviews, Consumer Reports is the gold standard. Gathering data from 300,000 vehicles from 2000-2023, CR’s team of engineers, journalists, researchers and scientists has ...