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The National Advertising Division’s (NAD) inquiry focused on claims representing the product’s dramatic performance benefits. After receiving NAD’s inquiry, Solawave modified the challenged claims to include a disclosure that said, “based on a 30-day consumer perception study on 60 people, ranging from 25 to 60.”
However, NAD received reports about continued noncompliance concerning the “#1 in Customer Satisfaction” claim and engaged with Home Chef to ensure full compliance with the decision. As Home Chef declined to make the required changes, NAD has referred the matter to the FTC for review and potential enforcement action.
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Eagle Family Foods and Nestlé are competitors in the evaporated and sweetened condensed milk market. Eagle Family Foods informed NAD that it permanently discontinued the challenged “America’s Most Trusted” claim.
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
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