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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
The seven other chapters were by his associates: "Objectives" by Howard Walden Cutler, "Research" by Sherwood Dodge, "Strategy" by Nicholas Samstag, "Themes and Symbols" by Doris Fleischman and H.W. Cutler, "Organization for public relations" by John Price Jones, "Planning" by Benjamin Fine, and "The tactics of public relations" by A. Robert ...
Propaganda campaigns often follow a strategic transmission pattern to indoctrinate the target group. This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement. Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc.
Especially interested in public opinion are those companies—the public utilities—which especially are supposed to serve the public. (pp. 41–46) The public relations counsel is a student of psychology, but also "a practitioner with a wide range of instruments": the circumstances he creates, followed by advertising, movies, letters ...
Edward Bernays was born in Vienna to a Jewish family. [13] His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
Major contemporary campaigns include work for funding of public schools, against increased tuitions at colleges or the use of sweatshop labor in manufacturing school apparel (e.g. United Students Against Sweatshops), for increased student voice throughout education planning, delivery, and policy-making (e.g.
Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender ...
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.