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  2. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a five-point Likert scale. [11] Likert scales may be subject to distortion from several ...

  3. Honesty-humility factor of the HEXACO model of personality

    en.wikipedia.org/wiki/Honesty-humility_factor_of...

    Each subscale contains items that measure both the trait and the opposite of the trait (e.g. the sincerity scale has items that measure both sincerity and insincerity, with insincerity scores being reverse coded). Each item is measured on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree). In the 100-item version of the HEXACO ...

  4. Willingness to recommend - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_recommend

    The usual measures of willingness to recommend involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to indicate how willing they are to make a recommendation (of a brand, service, etc.) to others. Their willingness is generally measured on a five-point scale.

  5. Rensis Likert - Wikipedia

    en.wikipedia.org/wiki/Rensis_Likert

    Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...

  6. Rating scale - Wikipedia

    en.wikipedia.org/wiki/Rating_scale

    A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .

  7. Affect measures - Wikipedia

    en.wikipedia.org/wiki/Affect_measures

    Differential Emotions Scale (DES) is developed on the basis of Differential Emotions Theory, which contends that emotions are closely related to the formation of personality. [15] The scale advances to DES-IV with the theoretical development. DES-IV includes 36 items using a 5-point frequency Likert scale (from rarely or never to very often).

  8. Revised NEO Personality Inventory - Wikipedia

    en.wikipedia.org/wiki/Revised_NEO_Personality...

    In the most recent publication, there are two forms for the NEO, self-report (form S) and observer-report (form R) versions. Both forms consist of 240 items (descriptions of behavior) answered on a five-point Likert scale. Finally, there is a 60-item inventory, the NEO FFI. There are paper and computer versions of both forms.

  9. Core self-evaluations - Wikipedia

    en.wikipedia.org/wiki/Core_self-evaluations

    The CSES consists of 12 items, and uses a five-point Likert scale (i.e., strongly disagree, disagree, neutral, agree, strongly agree) to score responses. Sample items are below: [15] "I am confident I get the success I deserve in life." "Sometimes I feel depressed." "Sometimes when I fail I feel worthless." "I am filled with doubts about my ...