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The colour palette mostly consisted of light gray (Platinum) and off-white (fog). Other motifs include minimal surface texturing and an inlaid three-dimensional Apple logo which was diamond cut to the exact shape. The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990.
Y2K is an Internet aesthetic based around products, styles, and fashion of the late 1990s and early 2000s. The name Y2K is derived from an abbreviation coined by programmer David Eddy for the year 2000 and its potential computer errors .
At the time of designing the logo, he was not even a graphic designer, he was pursuing architecture. He would go on to state that it only took him "a day or two" to come up with the design. [ 11 ] Anderson on to write that he made the logo by drawing the design in pencil then would proceed to trace back over the design with black ink. [ 7 ]
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
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