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  2. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Finding (,) is the utility maximization problem. If u is continuous and no commodities are free of charge, then x ( p , I ) {\displaystyle x(p,I)} exists, [ 4 ] but it is not necessarily unique. If the preferences of the consumer are complete, transitive and strictly convex then the demand of the consumer contains a unique maximiser for all ...

  3. Pascal's mugging - Wikipedia

    en.wikipedia.org/wiki/Pascal's_mugging

    In philosophy, Pascal's mugging is a thought experiment demonstrating a problem in expected utility maximization. A rational agent should choose actions whose outcomes, when weighted by their probability, have higher utility. But some very unlikely outcomes may have very great utilities, and these utilities can grow faster than the probability ...

  4. Marshallian demand function - Wikipedia

    en.wikipedia.org/wiki/Marshallian_demand_function

    In some cases, there is a unique utility-maximizing bundle for each price and income situation; then, (,) is a function and it is called the Marshallian demand function. If the consumer has strictly convex preferences and the prices of all goods are strictly positive, then there is a unique utility-maximizing bundle.

  5. Optimal decision - Wikipedia

    en.wikipedia.org/wiki/Optimal_decision

    For example, it may well be the optimal decision for someone to buy a sports car rather than a station wagon, if the outcome in terms of another criterion (e.g., effect on personal image) is more desirable, even given the higher cost and lack of versatility of the sports car.

  6. Von Neumann–Morgenstern utility theorem - Wikipedia

    en.wikipedia.org/wiki/Von_Neumann–Morgenstern...

    In decision theory, the von Neumann–Morgenstern (VNM) utility theorem demonstrates that rational choice under uncertainty involves making decisions that take the form of maximizing the expected value of some cardinal utility function. This function is known as the von Neumann–Morgenstern utility function.

  7. Utility - Wikipedia

    en.wikipedia.org/wiki/Utility

    In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings. In a normative context, utility refers to a goal or objective that we wish to maximize, i.e., an objective function.

  8. Discrete choice - Wikipedia

    en.wikipedia.org/wiki/Discrete_choice

    U ni is the utility (or net benefit or well-being) that person n obtains from choosing alternative i. The behavior of the person is utility-maximizing: person n chooses the alternative that provides the highest utility. The choice of the person is designated by dummy variables, y ni, for each alternative:

  9. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]