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In anthropology, high-context and low-context cultures are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The distinction between cultures with high and low contexts is intended to draw attention to variations in both spoken and non-spoken forms of communication. [ 1 ]
High- and low-context cultures: context is the most important cultural dimension and also difficult to define. The idea of context in culture was advanced by the anthropologist Edward T Hall. He divides culture into two main groups: High and Low context cultures. He refers to context as the stimuli, environment or ambiance surrounding the ...
Low culture can often be formulaic, employing trope conventions, stock characters, and character archetypes in a manner that can be perceived as more simplistic, crude, emotive, unbalanced, or blunt compared to the ways in which a piece of high culture would implement them. This leads to the perception of high culture as being more subtle ...
It influences hiring decisions. HR agents in low-context cultures are more likely to hire direct, assertive, and somewhat aggressive candidates, whereas the reverse pattern is observed in high-context cultures. Risk tolerance is significantly influenced by cultural context, with notable differences between collectivist and individualist cultures.
For regions exhibiting high UAI, tourism promotions could focus on structured travel experiences like guided tours and fixed itineraries to appeal to the local preference for predictability. [28] Conversely, in low UAI cultures, advertisements may showcase more spontaneous and flexible travel options, catering to their comfort with ambiguity.
English: Communicate effectively between cultures - High context Low Context - Wikimania 2018, Cape Town - workshop about learning to recognize what role context plays in our communications. Français : Communiquer efficacement entre les cultures - Contexte fort et contexte faible - Présentation à Wikimania 2018, atelier pour apprendre à ...
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The idea of cultural emphasis is rooted form the work of Franz Boas, who is considered to be one of the founders of American Anthropology. [2] Franz Boas developed and taught concepts such as cultural relativism and the "cultural unconscious", which allowed anthropologists who studied under him, like Edward Sapir and Ruth Benedict, to further study and develop ideas on language and culture.